Perdita Weeks was featured in the beauty section of the French magazine, based in Brazil, D'Idées Magazine. The actress graced the cover of the beauty segment (with a photo taken through the eyes of Rollo Wade) of the printed edition that was distributed at São Paulo Fashion Week: the largest fashion event in Latin America. Read the full article translated below.
Discovering Natural Beauty: The Trend of Wearing Minimal Makeup
In recent times, we have witnessed a paradigm shift in the world of beauty. Makeup, which has long been synonymous with covering imperfections and creating a flawless look is being redefined. A new trend has been gaining strength and capturing hearts around the world: the appreciation of natural beauty.
More and more people are opting to wear minimal makeup, focusing on enhancing their own beauty without needing to hide who they are. This approach encourages personal acceptance and celebrates individuality, promoting genuine self-confidence. The key to embracing this trend is understanding that natural beauty is not synonymous with negligence or carelessness. On the contrary, it involves taking care of the skin and body in a healthy way, seeking to highlight the best in ourselves. The goal is not to conceal, but rather to enhance.
If you follow actress Perdita Weeks on social media, you may have noticed that she wears minimal makeup and maintains a neutral and natural look. Despite always following this minimalist makeup style and being completely “natural skin,” this aesthetic is currently very popular and is known as “Clean Girl” or “Vanilla Girl.”
In fact, Clean Girl not only aims to pursue an organized and minimalist lifestyle, being a bit simpler, but also prioritizes more natural beauty products that do not contain heavy substances or ingredients that could be harmful to the skin, even preferring vegan brands. The idea is to enhance natural beauty without compromising skin health or the environment. Since actress Perdita Weeks closely aligns with this concept, seeking out products that are not tested on animals and have zero waste or impact on the planet, we can assume that she fits into this aesthetic.
Furthermore, if you follow the series Magnum PI, which recently premiered its 5th season on NBC (and in July in Brazil – Universal Channel), you may have also noticed that for most scenes, the aesthetic was also adopted for the characterization of the character Juliet Higgins, where we can see the natural beauty of actress Perdita Weeks being highlighted (note: with the help of the series’ impeccable lighting, even the color of Perdita’s green eyes is emphasized).
Clean Girl is not limited to makeup alone; it involves hairstyles that are as simple and natural as possible, always loose, with natural waves, low buns, or hair clips. It’s great to see this in the series, especially since the actress’s natural hair is also wavy/curly.
Let's talk a little more about Clean Girl and teach you how to embrace this aesthetic.
One of the biggest advantages of this trend is the time we save. Spending less time on a complex makeup routine allows us to dedicate more valuable moments to our passions, family, and friends. Additionally, our skin appreciates it as it allows it to breathe and recover from the damage caused by excessive use of chemical products.
Learn to value and enhance the features that make us unique. Instead of hiding freckles, wrinkles, or blemishes, why not embrace them? It’s these characteristics that make us who we are. Try accentuating your eyes with some mascara and a touch of eyeliner or adding a hint of color to your lips with a subtle lipstick. Remember that less is more.
Of course, makeup still has its place and can be a fun form of artistic expression. But the current trend invites us to question established standards and find our own definition of beauty. It’s an opportunity to free ourselves from external expectations and feel comfortable in our own skin.
As more people embrace this trend, the beauty industry is also starting to adapt. More and more brands are launching products that promote a natural and healthy appearance. This reflects a growing demand for skincare and light makeup products that complement and enhance natural beauty instead of masking it. So, if you’re someone who likes to stay updated on the latest beauty trends, consider exploring the trend of wearing minimal makeup and enhancing your natural beauty. Experiment and discover a new way to express yourself, celebrating who you are without fear of being authentic.
After all, true beauty doesn’t hide; it shines from the inside out.
Clean Girl tutorial
Preparing the skin before applying makeup is essential to achieve a flawless and natural look. Start by cleansing the skin with a gentle and moisturizing cleanser to remove any dirt and oil buildup. Next, use a hydrating toner to balance the skin’s pH and prepare it for the rest of the skincare routine. Then, apply a lightweight and non-greasy moisturizer to provide the skin with the necessary hydration and protection.
Now let’s move on to the makeup: start with a lightweight foundation (if you’re following the trend: with non-heavy ingredients) or a tinted moisturizer to even out the skin tone. Then, use a natural concealer to cover any blemishes or dark circles under the eyes.
For the eyes, choose neutral and earthy tones for a natural and subtle look. Use a light shade as a base and then add darker shades to create depth and dimension. Finish with a coat of mascara and eyeliner.
For the cheeks, use a blush in a soft and subtle tone to enhance the natural flush. Apply it to the apples of the cheeks and blend towards the temples for a natural and radiant look.
For the lips, opt for a lip balm or hydrating lipstick in a neutral shade. You can also choose a gloss.
Tip: Avoid products that contain synthetic fragrances or harmful chemicals.